Mexico launches a last-minute World Cup campaign to stop a homophobic chant

MEXICO CITY: (May 22)  Less than a month before the start of the 2026 World Cup, the Mexican Football Federation announced on Thursday a new advertising campaign that seeks to prevent its fans from using a chant considered homophobic during the tournament.

The chant, that has been an unwelcome feature at matches involving Mexico and its fervent fans for two decades, has resurfaced strongly in recent weeks, including the Liga MX playoffs matches held just last weekend.

The name of the advertising campaign launched by the Mexican Federation is “The Wave Yes, The Chant No” and it features former Mexican national team players from the 1986 World Cup.