Jockey Spotlights Women’s Innerwear with ‘Designed to Disappear’ as a New Standard of Everyday Comfort

Jockey Spotlights Women’s Innerwear with ‘Designed to Disappear’ as a New Standard of Everyday Comfort
As innerwear evolves to everyday confidence staple, Jockey Woman’s Bonded Collection reflects the growing consumer demand for seamless and invisible comfort.
National, 24 June 2026: Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), is bringing focus to its Women’s Bonded Collection, as the season calls for lighter, comfortable and confident dressing. Built on advanced Bonding Technology for a next-to-skin fit, the collection is designed to meet the needs of the modern woman, seamlessly supporting her through every part of her day.
The India lingerie market is projected to reach USD 12.0 billion by 2034, growing at a CAGR of 8.30% (IMARC Group). This growth is being shaped by a distinct shift in consumer behavior, wherein women today are making increasingly conscious decisions about what they wear and investing in quality apparel. Women are prioritizing everyday comfort with functionality and aesthetics in their wardrobe. Seamless construction and second-skin comfort are fast becoming baseline expectations, reflecting a broader evolution in how women engage with the category.
Engineered with advanced Bonding Technology, the range offers a smooth, invisible, and lightweight feel designed for all day comfort. Featuring versatile styles such as T-shirt bras, strapless bras, and lounge bras each piece is thoughtfully crafted to deliver subtle shaping with supportive fits suited to every occasion.
“For decades, Jockey has played a pivotal role in elevating the innerwear category, with a focus on redefining everyday comfort through product innovation and a deep understanding of consumer needs. As consumer expectations continue to evolve, we remain committed to pushing the boundaries of innovation and design.” said Nihal Rajan, Chief Marketing Officer, Jockey India. “The Women’s Bonded Collection is a reflection of this commitment, offering a smooth, invisible fit, superior comfort targeted for women who move effortlessly between work, travel, and social occasions.”
With a global legacy of over a century, Jockey continues to set the benchmark for innovation and comfort in the innerwear category. The Women’s Bonded Collection is available at Jockey Exclusive Outlets, leading multi-brand retail stores and popular marketplaces across India.