BAI launches first-ever nationwide mascot contest for World Championships

NEW DELHI: the Badminton Association of India (BAI) has announced a nationwide mascot design contest for the upcoming BWF World Championships 2026, inviting fans, artists, and creators to play a role in shaping the identity of one of badminton’s most prestigious global events.

Conceived to deepen fan engagement and celebrate India’s rich cultural diversity alongside its growing badminton legacy, the initiative marks a first-of-its-kind effort by BAI to bring the community closer to the sport.

With the BWF World Championships returning to India after 17 years, the initiative underscores both the scale of the event and the country’s rise as a badminton powerhouse, highlighted by 15 world championships medals in the past decade, including PV Sindhu’s historic gold in 2019 and Satwik-Chirag’s bronze last year.