Mercedes-Benz strengthens its presence in Goa; inaugurates South Goa’s first state-of-art luxury service facility in Margao

Counto Motors Margao, introduces world-class service and ownership experience to Mercedes-Benz customers in the fast-emerging luxury hub of South Goa

Margao- the ‘commercial capital of Goa’, gets its first Mercedes-Benz luxury service facility
New luxury service facility in Margao marks Counto Motors’ expansion into South Goa, from the existing 3S luxury facility in Ribander, North Goa
Strategically located in the commercial and industrial hub of Goa, Counto Motors Margao underlines the rising importance of South Goa as a market for luxury cars
New service facility will support existing Mercedes-Benz customers with a second state-of-art service facility in Goa
The service facility features dedicated PMGR bays, Digital Service Drive facility, Star Diagnostics, Genuine Parts Replacement and personalised customer interactions with dedicated service advisors, ensuring the ease and comfort of Mercedes-Benz brand
Counto Motor’s existing 3S facility in North Goa, offers an exclusive and immersive product consultation experience with digital aids and tailored customer engagement
Mercedes-Benz will launch 12 new products in 2026 and inaugurate 20 new dealerships across the country

Goa: India’s most desirable luxury carmaker, Mercedes-Benz India, today announced the inauguration of a state-of-the-art luxury service facility in Margao, Goa, reinforcing the brand’s strong customer-centric focus while expanding into new and emerging regions. The new facility significantly strengthens Mercedes-Benz’s footprint in South Goa, a fast-emerging luxury customer hub, offering differentiated service support aligned with the company’s strategy of expanding its presence across key growth markets in India.

With the inauguration of Counto Motors Margao, Mercedes-Benz will now serve its growing customer base in South Goa with the brand’s renowned service standards, ensuring a seamless, convenient, and hassle-free ownership experience closer to customers’ homes. Counto Motors Margao represents Counto Motors’ second Mercedes-Benz facility in Goa, in addition to the existing 3S facility at Ribandar, North Goa. The new facility marks the brand’s strategic expansion into South Goa region, which has been emerging as a key hub for Mercedes-Benz customers.

Shekhar Bhide, Vice President Customer Services, Mercedes-Benz India said “Goa represents an important and fast-emerging luxury market, shaped by evolving customer aspirations and a growing demand for Mercedes-Benz vehicles. With the inauguration of Mercedes-Benz’s second luxury facility in Goa and the first service facility in South Goa, we are further strengthening our footprint in the region while delivering a more refined and personalized retail and service experience, one that truly reflects Mercedes-Benz’s core values of trust, prestige, and excellence for customers in Goa.”

Counto Motors Margao delivers a modern luxury service experience to customers with 4 service bays – 2 service and 2 supporting bays, a Quick Service Turnaround enabled by the compact and efficient workshop layout. Modern technology driven elements like XENTRY, Skyline, OAB, DSD Tab (Digital Service Drive) ensures seamless diagnostics of vehicles, transparent service processes and real-time updates to customers.

In addition, dedicated and experienced service advisors ensure personalized customer interaction while highly trained Mercedes-Benz certified technicians offers the best care for the customers’ cherished Mercedes-Benz vehicles. The luxury service facility spans a total built-up area of 8,598 sq. ft., with a covered showroom area of 4,307 sq. ft and a large service team dedicated for customer service.

Aakash Khaunte, Director, Counto Motors, commented, “The new MAR facility in Margao strengthens our presence in Goa and brings us closer to customers in South Goa. With rising demand for premium mobility, this expansion allows us to deliver a seamless sales and after-sales experience in line with Mercedes-Benz’s global standards”

Key service highlights of Counto Motors, Margao:

Periodic Maintenance & General Repairs
Star Diagnosis & Advanced Diagnostics
Genuine Parts Replacement
Service Consultation & Digital Job Card Creation
Pick-up and Drop facility for customer convenience
Warranty and Goodwill support as per Mercedes-Benz guidelines

The expansion of Mercedes-Benz’s footprint in South Goa is expected to improve accessibility for customers while offering a comprehensive retail and service experience aligned with the brand’s global standards. With this new facility, Mercedes-Benz continues to deepen its engagement with customers in Goa by expanding its dealership network and introducing modern retail infrastructure designed to deliver premium customer experiences.

Photo caption Shekhar Bhide, Vice President Customer Services, Mercedes-Benz India along with Aakash Khaunte, Director, Counto Motors and Anil Counto inaugurating the first state-of-art luxury Mercedes Benz Counto Motors service facility in Margao

Photo caption: Shekhar Bhide, Vice President Customer Services, Mercedes-Benz India lighting the ceremonial lamp at the opening of Mercedes Benz Counto Motors second Mercedes-Benz facility in Goa