Viktor & Rolf taps Gavin Casalegno as fragrance ambassador

Viktor & Rolf taps Gavin Casalegno as fragrance ambassador
Viktor & Rolf has named actor Gavin Casalegno as the new VIP ambassador for its Spicebomb fragrance. In this role, Casalegno, who gained global recognition for his breakout role as Jeremiah Fisher in the hit series “The Summer I Turned Pretty”, will front a multifaceted campaign for the Spicebomb collection.

“The maison is thrilled to have him embody the Spicebomb ethos: a daring blend of boldness and vulnerability,” the brand said in a news statement.

Viktor & Rolf fragrances approaches scent creation with the same experimental precision and innovation that underpins the fashion house. It launched its first fragrance, Flowerbomb, in 2005, paving the way for its masculine counterpart, Spicebomb.

Since its debut, Spicebomb has stood out for its olfactive profile featuring a controlled detonation of spices, woods and heat, housed in a sculptural, grenade-inspired bottle.