Swarovski partners with Ananya Panday to launch Diwali campaign
Swarovski has partnered with Bollywood star Ananya Panday to launch a festive Diwali campaign. The campaign features Panday wearing stunning jewelry pieces from Swarovski’s collections, including ‘Mesmera’, ‘Millenia’, and ‘Gema’.
According to Ananya, “Diwali is a time for embracing tradition and celebrating new beginnings, and it is a festival that’s very close to my heart.”
Giovanna Engelbert, Swarovski’s Global Creative Director, praised Ananya, saying she embodies the essence of Swarovski’s Diwali campaign, blending light and crystal artistry with elegance.
The campaign showcases Swarovski’s commitment to creating moments of brilliance, highlighting the brand’s mastery of light and crystal artistry.
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