These Are the Brands It-Girls Are Shopping for the World Cup Team spirit is trending this summer, and these are the biggest names curating your seasonal wardrobe.
It’s officially a World Cup summer, and if the endless collaborations and superstar-fronted campaigns weren’t enough to clue you in, everybody is crazy for footy right now. Nike, adidas, PUMA and more are outfitting our favorite players this summer, but for the fashion lovers, a replica kit just isn’t enough to satisfy the sartorial soccer itch. Don’t know where to start when it comes to crafting a pitch-perfect wardrobe? You’ve come to the right place.
From customized vintage grails to elevated silhouettes that seamlessly blend terrace culture with streetwear, we’ve drafted the ultimate lineup of soccer-inspired brands to shop right now. Get your game face on, baes – these are the labels we are obsessing over for the tournament and beyond.






