Skims launches Everyday Cotton with Kylie Jenner
Skims introduced on Wednesday Everyday Cotton, a new line of premium cotton bras and underwear, with a campaign starring Kylie Jenner, set to launch on February 17.
Everyday Cotton is positioned as a permanent addition to the Skims lineup, translating the brand’s signature fit and solutions-driven design into breathable, soft cotton styles intended for everyday wear.
Notably, the assortment includes 10 styles that reinterpret existing Skims silhouettes in premium cotton fabrication. Available in sizes XXS through 4X, with bras offered in up to 38 sizes, the collection comes in a range of Skims neutrals including Snow, Light Heather Grey, Sienna Heather, Cocoa Heather, and Onyx.
“Your everyday bras and underwear should feel as considered as everything else in your wardrobe,” said Kim Kardashian, Skims co-founder and chief creative officer.
“People don’t need more basics, they need better ones. With Everyday Cotton, we took the pieces people already love from Skims and reimagined them in the softest premium cotton, to create essentials you’ll want to wear every single day.”
The collection debuts with a campaign starring Jenner, shot by Mert Alas, and highlights key pieces like the Triangle Bralette and Thong in Cocoa Heather against a clean, modern backdrop.
“I loved being part of the Everyday Cotton campaign. Cotton is such an essential everyday fabric, and this collection really nails it,” said Jenner. “The bras and underwear are soft, super stretchy, and so comfortable. The fit is amazing – exactly what you’d expect from Skims.”
Loading ...